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Digital marketing is a useful skill that can help further your business. If you know how to do it correctly, it can play a key role in growing your company. Understanding the common myths about digital marketing, especially if you’re in a competitive area like San Jose, California, can make a world of difference in setting you apart from your competition.

Myth: It’s so easy, anyone can do it

Certainly, digital marketing doesn’t have to be hard, but you get out what you put in. Understand that the investment into quality digital marketing tools and professionals will benefit your company more in the long run. If you put in the time, effort, and money to market yourself effectively, your clients will be happier, and your business will prosper more.

Myth: Social media isn’t important

If you invest in your social media presence, your brand can flourish. Go in with a plan, and make sure that you tackle the social media platforms that make sense for your business. If you have a boutique clothing store, Pinterest and Instagram may be some of your strongest platforms. If you are in the tech field, you might want to invest your energy in LinkedIn or Facebook, where the community is more career-minded and most heavily influenced by text.

Myth: Negative interactions on social media should be deleted

Keeping customers and clients happy is always a number one priority for any business, but negative reviews on social media don't have to harm your business. That is, if you handle them correctly. Responding to negative social media posts, comments, and reviews can help build your business’s reputation online.

Myth: The more people you target, the more business you’ll get

Be strategic about how you geographically market to your audience. Casting a net too wide is just as bad as casting a net too narrowly. For example, if your business relies on local clientele in San Jose, California, targeting people in other areas is a waste of your digital marketing resources. Aim to target the correct demographic with local directory management software.

Myth: Email isn't effective marketing

Email marketing, when deployed well, is one of the best and easiest parts of digital marketing. Connecting with customers via email can give them deeper insight into your business than just ad copy or social media posts can deliver. With a good balance of images, content, and ads, emails are able to deliver a pretty package to the inbox of each of your users.

Digital marketing is a crucial part of getting your company's name out there and boosting business. When digital marketing seems overwhelming, you can always reach out for help. Baoss Digital is ready to assist you with your digital marketing needs. Our team partners with you from beginning to end to help your business shine in the digital space. Read more about our services here.